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Video Art

Video Art Collage

Started: 1965

"The fundamental aspect of video is not the image, even though you can stand in amazement at what can be done electronically, how images can be manipulated and the really extraordinary creative possibilities. For me the essential basis of video is the movement - something that exists at the moment and changes in the next moment."

Bill Viola Signature

Synopsis

Video became an excitingly immediate medium for artists after its introduction in the early 1960s. The expensive technology, which had been available prior only within the corporate broadcasting arena, experienced an advent when Sony first created an economical consumer piece of equipment that allowed everyday people access to vast new possibilities in documentation. Understandably, this produced huge interest for the more experimental artists of the time, especially those involved with concurrent movements in Conceptual art, Performance and experimental film. It provided a cheap way of recording and representation through a dynamic new avenue, shattering an art world where forms such as painting, photography, and sculpture had been the long-held norm. This expanded the potential of individual creative voice and challenged artists to stretch toward new plateaus in their careers. It has also birthed an unmistakable population of artists who may never have entered the fine art field if stifled by the constraints of utilizing traditional mediums. With warp speed over the last half century, video has become accessible by the populous, spawning a continual evolution of its use; we live in an age where even your everyday smartphone has the ability to create high caliber works of art through the use of an ever increasing assortment of applications.

We now consider Video art to be a valid means of artistic creation with its own set of conventions and history. Taking a variety of forms - from gallery installations and sculptures that incorporate television sets, projectors, or computer peripherals to recordings of performance art to works created specifically to be encountered via distribution on tape, DVD or digital file - video is now considered in rank equal to other mediums. It is considered a genre rather than a movement in the traditional sense and is not to be confused with theatrical cinema, or artists' (or experimental) film. Although the mediums may sometimes appear interchangeable, their different origins cause art historians to consider them distinct from each other. So popular a medium, many art schools now offer video as a specialized art major.

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